We are now looking for an experienced customer insight professional who wants to shape not only decisions, but the long‑term direction of how a leading media organization understands and serves its audience. As an Analyst within Customer Insights, you will own and drive the Nordic customer insights agenda - setting direction, challenging assumptions, and building a deeper, more consistent customer perspective that guides content, product, and business priorities across TV4 (Sweden) and MTV (Finland). Your work will help define what “customer‑centric” truly means in practice, today and in the future.

You will operate as a trusted advisor to senior stakeholders, combining strategic thinking with hands-on research expertise to turn complex customer data into clarity, alignment, and action.

What you’ll do

• Own and evolve Nordic customer experience measurements (e.g. NPS, CEF): methodology, analysis, and executive-level reporting

• Translate ambiguous business challenges into well-designed, actionable research initiatives

• Act as a strategic sparring partner to Content, Product & Tech, Customer, Marketing, and Business leaders

• Combine quantitative and qualitative insights to identify drivers of engagement, satisfaction, and growth

• Lead insight-driven analyses of content performance and audience behavior

• Communicate insights through clear, compelling storytelling that drives prioritization and decisions

• Manage and guide external research partners when needed

Working methods & collaborations

• Work independently end‑to‑end: from framing problems to delivering decision‑ready recommendations

• Partner closely with senior stakeholders and act as a challenger and trusted advisor

• Balance ongoing insight delivery with proactively identifying new business‑critical questions

• Ensure insights lead to clear actions, prioritization, and measurable impact

• Collaborate across functions and countries, and lead external research partners when needed

The team

You’ll be part of Nordic Analytics, a centralized team of 24 analytics professionals supporting TV4 (Sweden) and MTV (Finland). The team works cross-border and cross-functionally to strengthen customer-centric, data-informed decision-making

What we’re looking for

Hard skills & experience

• Senior experience in customer insights, analytics, or market research

• Proven ability to frame business problems, design research, and deliver actionable insights

• Experience owning customer experience measurement programs (e.g. NPS, CEF)

• Strong stakeholder management skills, with experience influencing senior decision‑makers

• Excellent insight communication and storytelling skills

• Relevant university degree in an analytical field or similar

Bonus skills: Experience in media, streaming, subscriptions, or digital products; conjoint/trade-off analysis; SQL/BI tools; managing tracking studies or external data sources; leveraging AI in analytics & insight; Swedish language skills.

Personal qualities
You are a strategic and curious thinker who enjoys turning ambiguity into clarity. You combine strong analytical accuracy with business understanding and communication insights in a way that drives alignment and action. Comfortable working independently, you take ownership end‑to‑end while confidently challenging assumptions and acting as a trusted advisor to senior stakeholders. Structured, impact‑focused, and collaborative, you thrive in complex, cross‑functional environments.

What we offer

A modern, flexible, hybrid workplace with great benefits and a rare opportunity to set the standard for how customer insight is measured, interpreted, and used across two leading Nordic media brands—together with a highly skilled analytics team.

Practical:

The position is a permanent full-time position and begins with a six-month probationary period. Start day is by agreement.

The position is located in Stockholm within walking distance of the Gärdet subway. We have our own gym, parking garage and restaurant in the building.

The application deadline is 11th of May 2026. Selection and interviews are ongoing, so do not hesitate to submit your application!

If you have any further questions about the position, please contact Pauli Jäämies, Head of Analytics via pauli.jaamies@mtv.fi. The position is part of the Union's collective bargaining agreement and union questions are answered via email to unionen@tv4.se.

We look forward to your application!